Boys & Girls club of america + Awake Ny.

As sponsors of the ACC Tournament, New York Life had an opportunity to put their campaign line “Love Takes Action” into action.

Working with our partners at the Boys and Girls Club of America, we decided to do a full makeover of the gym at local Navy Yard Clubhouse, and to create a line of iconic, collectible basketball jerseys that the kids could all be proud of.

But you can’t make something iconic, without working with the best in the game. Enter Awake NY: one of the most well known streetwear brands in the country. And, a local Brooklyn success story.

To announce our new jerseys and give the kids an experience they’d never forget, we took over half court at the ACC Tournament and unveiled the Navy Yard’s new look.

A few weeks later we threw a huge party at the club’s gym for the entire organization and to announce the full gym renovation.