feed your imagination

I never thought I’d say it was fun working with 33 child actors, but here we are. To make this spot come to life, we worked hand in hand with John Krasinski’s team at Paramount and the insanely talented crew at Framestore to build a world where imaginary friends shared coffee, and spilled the tea, with their childhood best friends.

THE TEAM

Creative Directors: Matt Kappler and Ricky Lu 
Producer: Katie Porter
Sr. Copywriter: Sophia Held
Sr. Art Directors: Lily Ramos
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New York Life + AWAKE NY

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Love Takes Action