For the launch of Fargo’s third season, we partnered with FX to create content that would hype up their fans and generate moments OF fan conversations.
This included teasers like Nikki and Ray playing cards and Starts Now posts. Quote Cards and Episode Recaps. Critic Reviews. In Memoriam posts for characters that were killed off, and also shareable Reaction GIFs.
There was a ton of content being churned out in real time as the episodes got released.
See below for more content buckets created by our team:
fargo plates
A series of collectible plates designed to represent each character’s unique personality on the show.
Serial
snowflakes
A series of snowflakes made out of different weapons that are used throughout the series to tease the start of the season.
stamps
Different stamps were created to recap memorable moments from each episode.